"This is an IPA. Not a West Coast IPA, not an East Coast IPA, not a New England IPA. Just an IPA. A liquid amalgamation of experience and skill, over a formulaic approach to style conformation. You’ll be pleased to hear we’ve stuck to some of the rules; there are 15g per litre of organic Mosaic dry hops in this beer. It’s bitter, but not too bitter. It’s clean, but not too clean. Hoppy, but...actually, yeah. It’s hoppy."